Authenticity simply means to be real, genuine, reliable, credible and trustworthy. As we increasingly live and work in the virtual world with less and less person-to-person contact it’s all too easy for people and companies to fake it to achieve their end goals. Is this the way of the future – not at all! If you really want your brand to shine you must be authentic, the real you in yourself and your brand must shine through.
Authenticity – It’s a buzz word in the online marketing world these days but really, what is it all about and why is it so vitally important in your business?
When you are perceived as being authentic both personally and in your business you are building trustworthiness among your audience, your postulations are “worthy of acceptance” because they are true and are “not false or imitation” and your audience comes to regard you or your business as “true to one’s own personality, spirit or character is sincere and authentic with no pretensions”. When your audience feels that you are genuine they begin to trust you and trust goes a long way in establishing and nurturing a relationship. (I got those big fancy words from Merriam-Webster's definition of authentic)