Once you’ve established your Ideal Client Profile and know inside and out WHO it is that you’re targeting and talking to online, you may be stuck wondering ‘now what?’
If this is you, don’t fret! Let’s talk about how to drum up awesome content ideas.
Have a plan + stay inspired
If you fail to plan, you plan to fail - Benjamin Franklin
It’s super crucial to have a plan in place for your online content and it’s equally important to stay inspired.
Here are some tips to help you stay inspired while creating your online marketing content ideas:
Create lists of brand crushes:
Those brands online that you follow that you absolutely love - there’s a reason you love them. You resonate with their brand for a reason. Make a list of these accounts and watch what they do online. This will help keep you inspired!
Keep a running list of your own ideas:
If you’re anything like me, you may have random inspirational thoughts at very strange times of the day (or night!). Try to keep a list of your inspired thoughts to come back to when it’s time to drum out some new online content. If you’re on fly - use your phone and text yourself or use your phone’s Notes app.
3. Train your brain to capture postable moments ‘behind the scenes’:
This doesn’t come naturally for some, and quite naturally for others. But, like everything else, it takes practice. When you’re attending an event, networking or otherwise, at a client meeting, working offsite and enjoying a lovely latte, meeting with your team members - whatever it may be - get in the habit of capturing those moments and posting them online. People love seeing the ‘you’ behind your brand. It keeps things real!
4. Study your brand crushes + competitors:
What do you love about their content? What don’t you love? What types of posts get the most engagement? Do a little detective work - find out what’s working for them and what’s not. You don’t have to reinvent the wheel with your content.
5. Organize your posts into categories:
Again, remember - we don’t need to reinvent the wheel when it comes to creating online content. Publish a variety of posts + get organized. Here are some examples:
Other people’s content (share a blog post)
Inspiring content (quotes)
Tips + Tricks
Contests + Giveaways
Behind the Scenes
I’ve seen it time and time again with clients (and myself!), if we fail to stay inspired, we are less likely to stay consistent with our online content scheduling and posting.
Try some of these techniques and let me know how you stay inspired!